Get 10X more traffic from Google Discover!
As a small or medium-sized brand, am sure you are always on the look ways for more ways to drive website traffic and ramp your business. Google discover might be your secret weapon. Google Discover or Google Feed, is a personalized content recommendation feature for Google users. As opposed to SEO, it shows a personalized feed of curated stream of articles, news, videos, and other content based on their interests and browsing history. Google Discover appears as a feed on the Google app and as a panel on the home screen of some Android devices. With over 1 billion Android devices, Google Discover does reach a diverse crowd.
The content displayed in Google Discover is determined by Google’s algorithms, which analyze a user’s search history, location, and activity across various Google services to understand their preferences and interests. It takes into account factors such as the user’s search queries, websites they visit, articles they read, and interactions with the content. The more a user engages with and provides feedback on the recommended content, the better Google becomes at tailoring the recommendations to their interests. Google Discover aims to provide users with a personalized and diverse mix of content, allowing them to explore new topics, stay up to date with their interests, and discover relevant information without actively searching for it. The recommendations may include news articles, blog posts, videos, sports highlights, music, recipes, and more. Users can customize their preferences and indicate their interests within the Google app settings to further refine the content shown in Google Discover. It’s important to note that the availability and appearance of Google Discover may vary across different devices, operating systems, and regions, as Google continually updates and refines its products and services.
Guidelines to follow:
- Content Optimization: Create high-quality, engaging, and visually appealing content. Focus on delivering value to users by providing informative and entertaining material that aligns with their interests.
- User Engagement: Encourage users to engage with your content by incorporating compelling headlines, captivating images, and concise summaries. Aim to capture their attention and entice them to click through to your website or blog for further engagement.
- Mobile-Friendly Experience: Ensure your website is optimized for mobile devices. Google Discover predominantly appears on mobile, so it’s crucial that your content is mobile-friendly, loads quickly, and provides a seamless browsing experience.
- Utilize Structured Data: Implement structured data markup on your website to help Google understand and categorize your content better. This can enhance the visibility and presentation of your content in Google Discover.
- Relevance and Freshness: Regularly update your content to keep it fresh and relevant. Google Discover tends to prioritize recent and trending content, so consistently publishing new and interesting material can improve your chances of appearing in users’ feeds.
- Visual Appeal: Include high-quality images that are at least 1200px wide for your content to be eligible for Google Discover. Eye-catching visuals can increase the likelihood of your content being featured and clicked on.
- Focus on User Experience: Provide a seamless and enjoyable user experience on your website. Ensure easy navigation, clear information hierarchy, and fast loading times to encourage users to explore further.
- Analytics and Optimization: Monitor the performance of your content on Google Discover using analytics tools. Analyze user behavior, engagement metrics, and click-through rates to gain insights and optimize your strategy accordingly.
With Discover, your content is served directly to people who are genuinely interested in what you have to offer. Think of it like a magical genie who audience’s deepest desires and grants wishes. By using google discover, you’re not just building a brand; you’re starting a circle of awareness!
Implementation Steps:
- Be Bold with Clickbaity Headlines: Craft headlines to grab attention such as: “Take this simple step to win”, “are you destined for success”, “9 strategies to supercharge your business”, ” Prepare to be blown away by this tactic”.
- Esure your site is “whitelisted.”
- Each post on Google Discover must have an image that’s at least 1200px wide.
- Write super high quality content that relevant and could be evergreen
- Ensure your site and article are mobile compatible since majority of these are Android users
Let me know if you have more to add in the comments.
