Here are some tips to stay ahead of your marketing game and drive more customers to your products and services:
- Marketing Maverick 1: Showcase people in your brand messaging. Click To Tweet Ads with people or content with people drives more conversions than the ones without people.
- Marketing Maverick 2:Short, Sweet and Simple Messaging. Click To Tweet Make your messaging simple for your audience. No unnecessary details needed.
- Marketing Maverick 3:Repeated Content Click To Tweet. If you can’t think of any ideas to post or promote, look into curating or retweet or reposting the content from industry experts in your space. You could also repost your own content since new followers might not have seen your old content. Choose the ones that performed well and either re-share or change the title and wording to repost. Reposting also helps customers notice your content or ads.
- Marketing Maverick 4:Make customers feel special by inviting them to things. Click To Tweet. Instead of saying “sale” say “you are invited to yearly sales event”. Instead of “book a call” say “you are invited to a free vip coaching call”. Always make your audience feel that they are privileged and special.
- Marketing Maverick 5:Authenticity wins every-time Click To Tweet. Always be genuine, show your vulnerabilities and don’t use tactics just to build following.
- Marketing Maverick 6: Know Your Data Click To Tweet. Look at your audience engagement patterns on social media and use these to your advantage. Also track and analyze key metrics, such as website traffic, conversions, engagement, and ROI, to assess the effectiveness of your marketing strategies and make data-driven decisions.
- Marketing Maverick 7: Leverage the power of social media influencers. Click To Tweet Collaborate with popular social media influencers in your niche to promote your brand and reach a wider audience.
- Marketing Maverick 8: Optimize your website for search engines. Click To Tweet Implement search engine optimization techniques to improve your website’s visibility and organic rankings on search engines.
- Marketing Maverick 9: Create engaging and shareable content. Click To Tweet Produce high-quality and valuable content that resonates with your target audience, encourages social sharing, and drives traffic to your website.
- Marketing Maverick 10: Harness the potential of email marketing. Click To Tweet Build an email list of interested prospects and customers, and use targeted email campaigns to nurture leads, promote your products or services, and drive conversions.
- Marketing Maverick 11: Collaborate with complementary businesses. Click To Tweet Form partnerships or collaborations with businesses that offer complementary products or services to expand your reach and attract new customers.
- Marketing Maverick 12: Optimize your website for mobile devices. Click To Tweet Ensure your website is mobile-friendly and provides a seamless user experience on smartphones and tablets, as mobile traffic continues to grow.
- Marketing Maverick 13: Engage with your audience on your online channels. Click To Tweet Actively participate in social media conversations, respond to comments and messages, monitor and respond to reviews and foster a sense of community around your brand.
- Marketing Maverick 14: Conduct market research. Click To Tweet Regularly conduct market research to stay updated on industry trends, understand customer needs and preferences, and identify new opportunities for growth.
- Marketing Maverick 15: Harness the power of storytelling. Click To Tweet Tell compelling stories about your brand, products, or customers to evoke emotions, create a connection with your audience, and differentiate yourself from competitors.
- Marketing Maverick 16: Offer exceptional customer service. Click To Tweet Provide excellent customer service, go above and beyond to solve customer problems, and create positive experiences that encourage customer loyalty and advocacy.
- Marketing Maverick 17: Stay up-to-date with industry news and trends. Click To Tweet Continuously educate yourself about the latest developments in your industry, follow relevant news sources and thought leaders, and adapt your marketing strategies accordingly.
- Marketing Maverick 18:Recognizable brand identity. Click To Tweet Craft a unique brand identity, make it stand out and that itself will make you stand out from the competition.
- Marketing Maverick 19:An Offer That Customers Can't Refuse. Click To Tweet Create irresistible offers that drive value for the customer but require immediate action.
- Marketing Maverick 20:Give value before making an ask. Click To Tweet Giving value before focusing on making profits leads to long-term success.
- Marketing Maverick 21:Tell your story using video. Click To Tweet Craft compelling short videos and engaging long-form content and post it across all your social channels. Create engaging videos to promote your brand, showcase your products or services, and tell compelling stories that resonate with your audience.
