Winning on Social Media requires brands to not only learn how each platform operate but be fully able to navigate the culture on each platform. Here are some expert tips to apply to your social media and boost engagement:
- Formats that works best: Text and lately twitter threads
- Target Audience Available: Folks actively following breaking news and trends
- What to share: News, opinions, and engaging in conversations with others
- Strategy to win: Engage with audience by sharing relevant content, responding to customer inquiries, and participating in trending conversations.
- Tips and Recommendations:
Keep it short – under 140 characters
Add the current year at the end of the title to make them relevant
Use relevant hashtags sparingly.
Vary your headlines to attract different audiences.
Use eye-catching visuals to increase engagement.
Tweet consistently to stay top of mind.
Engage with your audience.
Build relationships with other users.
Conduct Twitter polls to engage your audience.
Use analytics to track your performance and adjust your strategy.
Participate in Twitter chats.
Optimize your profile and bio.
Use automation tools to improve efficiency.
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- Formats that works best: Can be used for text, images, videos, and live videos.
- Target Audience: Wide audiences. Available to join groups based on shared interests.
- Strategy to win: Create videos to teach new skills or entertain. Product demos and vlogs work as well
- Tips and Recommendations:
1. Be concise and clear with your value prop and make sure your audience know what you are offering and how it will benefit them
2.Use hashtags strategically and in a separate comment. This can help increase your reach and engagement.
3. Schedule posts and use Facebook Live to engage with your audience. This can help you stay consistent and build a relationship with your followers.
4. Repurpose content and leverage user-generated content. This can help you save time and create more engaging content.
5. Use call-to-action buttons and optimize your profile. This can help you drive more traffic to your website or other social media channels.
6. Post regularly with eye-catching visuals and engage with your audience. This can help you keep your followers interested and engaged.
7. Run targeted Facebook Ads and utilize Facebook Groups. This can help you reach new audiences and build a community around your brand.
8. Analyze your results with Facebook Insights. This can help you understand what’s working and what’s not so you can adjust your strategy accordingly.
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- Formats that works best: Long form and short form videos
- Target Audience Available: Wide audiences
- Strategy to win: Create videos to teach new skills or entertain. Product demos and vlogs work as well
- Strategy to Win:
- Tips and Recommendations:
- Create multiple shorts for your long form content
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- Formats that works best: Photos and Videos
- Target Audience Available: Younger audiences
- Brands that its perfect for: Lifestyle, Fashion, Food
- Strategy to Win: Visual appeal with engaging content
- Tips and Recommendations:
- Use 3-5 relevant hashtags under 24 characters.
- Switch to a business account for analytics and advertising tools.
- Schedule posts and use filters for visual appeal.
- Share user-generated content and use Explore to discover new content.
- Monitor analytics, use Instagram Ads, and engage with your audience.
- Post consistently, collaborate with others, and use Instagram Stories, Reels, and Live to experiment with different content formats.
- Fight the urge to use more hashtags as it won’t necessarily yield higher visibility
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- Formats that works best: Short form videos
- Target Audience Available: GenZ
- Brands that its perfect for: Building brand awareness for D2C brands
- Strategy to Win: Known for its viral nature and its ability to launch trends quickly so short form videos that are creative, fun, engaging videos set to music or other audio clips.
- Tips and Recommendations:
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- Formats that works best: Text
- Target Audience Available: Business professionals
- Brands that its perfect for: B2B reaching business professionals
- Strategy to Win: Use for sharing industry news, thought leadership content, thought leadership and job opportunities
- Tips and Recommendations:
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- Formats that works best: Photos and Videos that disapear after short period of time
- Target Audience Available: Gen Z
- Brands that its perfect for: D2C
- Strategy to Win: To build brand awareness by creating fun and engaging content that resonates with their target audience.
- Tips and Recommendations:
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Current trends to keep in mind:
1. Vertical video ad formats work better especially on mobile. If you have resources do both vertical and horizontal to make it work for both desktop and mobile formats
2. The algorithm ranks better if you produce relevant and highly targeted content for your brands so keep providing useful trends, tips and tricks useful for your audience
3. Higher customer engagement rate boosts the ranking of your content so find ways to engage your audiences
Hopefully this ultimate guide helps you to dominate on every platform and achieve social media success. Be it instagram or twitter, always keep mastering the platforms and cultures on each platform, stay updated with the algorithm changes and thus boost engagement.
Don’t forget to check out:
- Gary Vee’s Podcast on Latest Social Media Trends: The 2023 Roadmap on How to Dominate TikTok, LinkedIn, Marketing and More | Hall of Aime Keynote 2023 – The GaryVee Audio Experience | Podcast on Spotify
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- Social media best practices
- Tik tok tips and tricks
- Ideal social media post length
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